Smilegate RPG's PC MMORPG 'Lost Ark’ (LOA) has captured widespread popularity, not just through its gameplay but also with its captivating merchandise. From the adorable Mokoko characters to a diverse array of collectibles, the game has won over fans and built a loyal community.
Over the years, 'Lost Ark’ has partnered with various brands, including Samsung Electronics, Ocean World, and several food companies. Recently, it has launched special events in collaboration with Mom's Touch and Mr.Pizza.
Now, for the first time since the game's launch, ‘Lost Ark’ operates an exclusive pop-up store. Located on the 5th floor of The Hyundai Seoul in Yeouido, the pop-up store is part of Epic Seoul, marking yet another testament to the growing popularity of 'Lost Ark.’
At this pop-up store, visitors can find a variety of limited-edition new merchandise, a DIY area, a lucky draw, and more fun activities. Additionally, they’ve also previewed some upcoming collaboration items with Our Bakery.
Pre-registration for the event, which started on the 20th, filled up entirely within one minute, reflecting ‘Lost Ark's immense popularity. From August 23rd to 25th, the event will be open only to those who pre-registered, after which there will be a waiting list for on-site entry.
Before the store officially opened on the 23rd, we visited the ‘Lost Ark’ pop-up store in the morning to capture the atmosphere on-site.
In the center of the pop-up store, there’s a photo zone where you can snap pictures with the cute characters from 'Lost Ark.'
When you arrive at the 5th floor of The Hyundai Seoul, you’ll find the 'Lost Ark’ pop-up store. There are life-size standees of the cute Mokoko and Coney characters, information about the store's activities, and a list of the merchandise available at the shop. However, this isn’t the actual entrance—you need to head left to enter the store.
At the entrance, you'll need to check in at the reception desk, where you'll be given a welcome package and an admission ticket.
This is the entrance area, with a queuing line set up for visitors. Entry to the pop-up store is limited to a specific number of people at scheduled times. While the event operates in 30-minute slots, it's recommended to arrive early to secure your desired items and participate in the events.
Once inside, the space feels open and relaxed, so it doesn’t seem like visitors will feel crowded.
To the right after entering, you'll find the lucky draw zone. Depending on the outcome of a spinning wheel, you can win prizes like tumblers, figures, mood lights, and stamps. At the very least, you won’t leave empty-handed.
Next is a photo kiosk where you can take pictures, choose a special frame via a QR code, and print your photos.
Across from the lucky draw zone is the bakery section. Here, you can preview signature bakery items from Our Bakery, which will be part of a collaboration soon.
They’re also selling Our Bakery package items, with an exclusive promotion scheduled for September that you can check out in advance.
Nearby, there’s a display of DIY items like t-shirts and eco-bags. These are sample products showing what you can create yourself.
The t-shirts and eco-bags are beautifully designed, and it would be incredibly rewarding to create something like that yourself.
There’s also a merchandise display area. This section is divided into three main themes, with the first being PC-related items, featuring keyboards and desk pads adorned with game characters.
Next are more general merchandise items, such as plushies, acrylic stands, keychains, and cushions. Some of these items are exclusive to this pop-up store, so make sure not to miss them.
A variety of mobile device accessories are also available. Each customer is limited to purchasing one of each item.
Finally, there’s the DIY zone, where you can attach iron-on designs to your t-shirts or eco-bags. Once you've chosen your design, the staff will press it for you. You can enter your phone number to receive a notification when it’s your turn.
There are six designs to choose from, and you can even stamp your items to create one-of-a-kind merchandise.
On the right side of the pop-up store, there’s a separate area where you can try out mobile accessories. Here, even if you don’t enter the main store, you can test out phone and wireless earphone cases.
